Featured Articles
  • Your Facebook Marketing Strategy is About to Get Extreme

    Your Facebook Marketing Strategy is About to Get Extreme
    In 2014, Facebook celebrated 10 years as a social network. In that decade, the company evolved from a college-only website to a fully developed advertising and mass communication juggernaut - as well as an important stop along the digital customer journey....READ MORE
     
  • ‘Show Me You Know Me’ is the Way to Win Your Customers’ Loyalty

    ‘Show Me You Know Me’ is the Way to Win Your Customers’ Loyalty
    You want your customers to feel good about your garden center’s brand - so cater the information you give them on your website, in your e-mails and in other marketing tools to fit their interests....READ MORE
     
  • Look Up! Fun & Effective Ways to Use Height In Displays

    Look Up! Fun & Effective Ways to Use Height In Displays
    Vertical merchandising attracts attention, directs movement, influences behaviour and sells more merchandise. Here are great ways to add height to your displays....READ MORE
     
  • There is No Cookie-Cutter in Good Store Marketing

    There is No Cookie-Cutter in Good Store Marketing
    The following information is based on an article I posted in The Garden Center Group’s weekly e-newsletter regarding “fresh” as a marketing position and why garden centers shouldn’t look for an easy way out when it comes to creating their marketing messaging....READ MORE
     
  • Grossmans: Their Next Big Thing, Pennfield, NY

    Grossmans: Their Next Big Thing, Pennfield, NY
    If the clay bricks of the curved walkways at Grossmans Garden & Home in Penfield, NY, could talk, they would tell the story of the 24-year-old young man who, three decades ago, built a retail nursery to replace the cornfield he bought, starting with a log cabin home among the sea of stalks. They would tell how Larry Grossman, full of ambition and purpose, thoughtfully set every brick by hand in its place, laying the foundation for what is now a thriving independent garden center that took its present-day shape after he met his life and business partner, Frances....READ MORE
     
 
News and Opinions
  • Big Things In Store

    August 17, 2012

    New ideas, new products, new excitement at IGC 2012 - you’ve never seen anything like it! Spring sprang - and sprang big. Now garden center owners, managers and staff are making big plans

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  • ‘It Was Awesome,’ Say IGCs of the Season that Broke Records

    July 20, 2012
    Spring’s early arrival across the country, along with consumers’ willingness to open their wallets, made for a sunny selling season for many this year. “Weather-wise, it was awesome; sales-wise, it was awesome,” says Peter Bowden, Garden Expert and Public Relations for Hewitt’s Garden Centers, NY, ranked No. 49 in IGC Retailer’s 100 report with $10.4 million in sales....

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