Featured Articles
  • Brittany Owens, Merchandise Manager/Assistant Buyer/Online Content Coordinator, Garden Supply Company, Cary, N

    Brittany Owens, Merchandise Manager/Assistant Buyer/Online Content Coordinator, Garden Supply Company, Cary, N
    What is a typical day like for you? “Typical” doesn’t even begin to describe my day, and that is exactly why I love what I do. If we’ve received new inventory, I’m out on the sales floor, creating displays, merchandising product and working with customers....READ MORE
     
  • A Touch of Magic

    A Touch of Magic
    Set off a rural road 30 miles outside Milwaukee, Monches Farm draws customers eager to experience the beauty of the autumn season, where they know they’ll find one-of-a-kind fall treasures for their homes and gardens. Owner Scott Sieckman purchased the scenic 14-acre property in 1980 with the goal of creating an inspired shopping experience year-round....READ MORE
     
  • Got Ideas for the Biz? Here’s How to Pitch Them

    Got Ideas for the Biz? Here’s How to Pitch Them
    You’ve got fresh ideas as the second generation - now how do you get the first generation who is still at the top to try them? You need to know when to put those ideas out there, and when to stand back. Business founders are a unique breed in the amount of risk and stress they face. The life-altering decision to leave a reliable job, or to “go do your own thing” had to be made....READ MORE
     
  • Five Ways to Extend Your Store’s Mobile Marketing Reach

    Five Ways to Extend Your Store’s Mobile Marketing Reach
    Conversations in the media about the mobile market tend to focus on revenue potential, number of users and amount of competition. But the role of the marketer reaches far deeper and includes determining how to translate and “sync” those quantitative opportunities with the qualitative and far less tangible aspects of mobile user behavior that ultimately contribute to an initiative’s success or failure....READ MORE
     
  • Got Gift Cards?

    Got Gift Cards?
    If your garden center isn’t offering gift cards, you’re missing out. Seventy-seven percent of consumers have given a gift card in the previous year, and 90 percent have received one, according to a Retail Gift Card Association survey. Get your custom gift cards in-store now, before the holiday rush....READ MORE
     
 
News and Opinions
  • Big Things In Store

    August 17, 2012

    New ideas, new products, new excitement at IGC 2012 - you’ve never seen anything like it! Spring sprang - and sprang big. Now garden center owners, managers and staff are making big plans

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  • ‘It Was Awesome,’ Say IGCs of the Season that Broke Records

    July 20, 2012
    Spring’s early arrival across the country, along with consumers’ willingness to open their wallets, made for a sunny selling season for many this year. “Weather-wise, it was awesome; sales-wise, it was awesome,” says Peter Bowden, Garden Expert and Public Relations for Hewitt’s Garden Centers, NY, ranked No. 49 in IGC Retailer’s 100 report with $10.4 million in sales....

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