Featured Articles
  • Market Research Will Strengthen Your Store’s Brand - Here’s How

    Market Research Will Strengthen Your Store’s Brand - Here’s How
    Your garden center may have a generations-long, legendary reputation or it may be an emerging newcomer with a fresh point of view. In either case, qualitative research into your market involves learning the reasons for your customers’ behaviors and preferences. It examines why and how they make decisions to purchase from you, or not. There are many options for gathering valuable feedback from your customers, from traditional focus groups with paid participants to online surveys or a customer advisory board....READ MORE
     
  • Seven Best Practices of Successful Family Garden Centers

    Seven Best Practices of Successful Family Garden Centers
    In a recent issue of Forbes, the cover story spotlighted “America’s Richest Families.” I was not surprised to find of the 185 families that were worth over $1 billion, more than 90 percent were family businesses, including Mars, S.C. Johnson, Du Pont, Gallo and more. Many articles profiling family businesses try to find a particular aspect of the family biz dynamic that made them successful and dive deep into it....READ MORE
     
  • Garden Crossings Sells Top Quality Online & In-Store

    Garden Crossings Sells Top Quality Online & In-Store
    You can’t miss Garden Crossings. Even drivers speeding by at 65 mph turn their heads as the garden center’s magnificent color-filled landscape catches their eye. It is the creative inspiration of Owners Rod and Heidi Grasman. “We’re in the country, about 2 miles outside of Zeeland, MI, but on a well-traveled road,” Heidi says. “We knew it would take something big, bold and bright to make an impression on all those potential customers. And it works.”...READ MORE
     
  • Is the ‘Customer Journey’ at Your Store a Seamless One?

    Is the ‘Customer Journey’ at Your Store a Seamless One?
    Over the past two and a half years, I’ve spent an inordinate amount of time reviewing, analyzing, writing and presenting content that deals directly with business trends, ones that are changing the way all businesses - including your garden center - are communicating with customers....READ MORE
     
  • Thinking About a Store Remodel? Research Touts the ROI of a Revamp

    Thinking About a Store Remodel? Research Touts the ROI of a Revamp
    Happy New Year! This may be the time for that garden center remodel you’ve been dreaming about doing....READ MORE
     
 
News and Opinions
  • Big Things In Store

    August 17, 2012

    New ideas, new products, new excitement at IGC 2012 - you’ve never seen anything like it! Spring sprang - and sprang big. Now garden center owners, managers and staff are making big plans

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  • ‘It Was Awesome,’ Say IGCs of the Season that Broke Records

    July 20, 2012
    Spring’s early arrival across the country, along with consumers’ willingness to open their wallets, made for a sunny selling season for many this year. “Weather-wise, it was awesome; sales-wise, it was awesome,” says Peter Bowden, Garden Expert and Public Relations for Hewitt’s Garden Centers, NY, ranked No. 49 in IGC Retailer’s 100 report with $10.4 million in sales....

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