For Brumley Gardens, Vertical Gardening Fits Its 'Artsy' Niche

From: Garden Chic, March/April, 2013

 
For Brumley Gardens, Vertical Gardening Fits Its 'Artsy' Niche

EXTERIOR APPEAL Brumley sells the system for outdoor use only.

Brumley Gardens is a favorite with the "artsy" community in Dallas, so offering vertical gardening makes sense, says Owner Chris Brumley: "Vertical gardening is for those looking for something different and unusual, and that's what we specialize in here."

The garden center started offering the category last year, testing the market by carrying one of Southwest Wholesale Nursery's systems. "I'm easing myself into it. If they start flying off the shelves, I'm going to bring in other styles. They have some really cool ones at Southwest," Brumley says.

The system he carries now is a 4'x4' square that mounts on the wall. It includes a feature that allows customers to hook it up to their sprinkler system for automatical watering.

Showing It
Brumley showcases the possibilities of vertical gardening to customers with a planted system that hangs prominently on an exterior wall. "When customers pull into the parking lot, they see it," Brumley says. The units for sale are neatly stacked against the wall.

To get people excited about vertical gardening, Brumley makes the planted-up sample a focal point at the garden center's spring festival. Last spring, a couple thousand people "oohed" and "ahhed" at it, he says. He also features it at Facebook and in the garden center's e-newsletter, which reaches 6,000 in boxes every week.

The system sold at Brumley retails for $495, and includes all the greenery, planted up. Brumley delivers it to customers locally at no charge.

The system is sold for outdoor use only. "I see it on fences or exterior walls. You could even hang it on a railing around a balcony if you wanted to do a grouping of them," Brumley says.
The display at the store gets changed out seasonally, with pansies then petunias, for maximum allure. Customers are also interested in planting succulents for ease of maintenance. "Succulents are hot this year. We're doing a lot with them. They are hardy and don't take much water. That's what people are looking for, especially with our Texas heat."

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