Featured Articles
  • Digital Marketing for IGC Retailers

    Digital Marketing for IGC Retailers
    During his IGC Know2Grow Retail Conference educational track, "Digital Marketing for IGC Retailers," Kyle Lacy will show you how to tap the many digital resources your garden center can use to drive customer engagement. Panel discussions will reveal how social media, online video and other modern marketing resources are helping to grow garden centers' profits. Lacy, an every-issue columnist in IGC Retailer magazine, is the author of two acclaimed books, Twitter Marketing for Dummies and Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself. He is Principal of Marketing Research and Education for ExactTarget, a leading global provider of interactive marketing solutions....READ MORE
     
  • Money-Making Strategies Made Simple

    Money-Making Strategies Made Simple
    During his IGC Know2Grow Retail Conference educational track, "Money-Making Strategies Made Simple," Rick Segel will take a comprehensive look at how your garden center can ring more sales. From signage and pricing to promotions and negotiations, the opportunities are plentiful. Segel is the author of 13 books, including The Essential Online Solution: The 5-Step Formula for Small Business Success; Laugh & Get Rich: How to Profit from Humor in Any Business; and Retail Business Kit for Dummies, which is now in its second edition and has sold more than 100,000 copies. His newest book is The Retail Sales Bible: The Great Book of G.R.E.A.T. Selling. As a business speaker, Segel has lectured more than 2,100 audiences on five continents and in 49 states....READ MORE
     
  • Build Your Brand, Inside & Out

    Build Your Brand, Inside & Out
    During her IGC Know2Grow Retail Conference 2013 educational track, "Build Your Brand, Inside & Out," Judy Sharpton will show you how to promote your garden center's brand in your store and in the community. Panelists will share their success stories and explain the branding techniques that work for their garden centers. Sharpton, Owner of Growing Places Marketing, specializes in on-site consultations on store design, development, renovation and branding, as well as product selection and placement, exclusively for IGC retailers in the United States and Canada. Much of this work has been concentrated in small markets, for stores with limited resources but unlimited energy and commitment....READ MORE
     
  • Visual Merchandising 'Vavoom!'

    Visual Merchandising 'Vavoom!'
    During his IGC Know2Grow Retail Conference educational track, "Visual Merchandising 'Vavoom!,'" Jim Bradley will inspire garden centers to sell outside the box, showing how creative props, bold color and more can be used in displays to captivate consumers and bring in sales. Bradley is an every-issue columnist for Garden Chic magazine and a high-profile gardening expert who has been involved with BBC Northern Ireland gardening radio and television gardening programs for more than 25 years. He reinvented his Mid Ulster Garden Centre, established in 1972, more than 10 years ago. As a result, the IGC has tripled sales and is renowned for its innovative displays and merchandising techniques....READ MORE
     
  • It's Time for a Garden Center Revamp!

    It's Time for a Garden Center Revamp!
    During her IGC Know2Grow Retail Conference educational track, "It's Time For a Garden Center Revamp!," Barbara Crowhurst will look at the hottest trends in signage, storefront design, seasonal merchandising and more to establish your garden center as consumers' shopping destination of choice. Crowhurst is a renowned retail business coach and Founder and CEO of Retail Makeover and Retail Makeover Web Design Services. Her detailed approach comes from years in the retail industry, which has taken her from working with some of the largest corporate retailers to consulting with thousands of independent retail specialty stores....READ MORE
     
News and Opinions
  • Big Things In Store

    August 17, 2012

    New ideas, new products, new excitement at IGC 2012 - you’ve never seen anything like it! Spring sprang - and sprang big. Now garden center owners, managers and staff are making big plans

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  • ‘It Was Awesome,’ Say IGCs of the Season that Broke Records

    July 20, 2012
    Spring’s early arrival across the country, along with consumers’ willingness to open their wallets, made for a sunny selling season for many this year. “Weather-wise, it was awesome; sales-wise, it was awesome,” says Peter Bowden, Garden Expert and Public Relations for Hewitt’s Garden Centers, NY, ranked No. 49 in IGC Retailer’s 100 report with $10.4 million in sales....

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