IGC Know2Grow Retail Conference Debuts Speakers, Corey Bordine Wows with Keynote, Trade Show Opens to Extended Hours

IGC Know2Grow Retail Conference Debuts Speakers, Corey Bordine Wows with Keynote, Trade Show Opens to Extended Hours

Tuesday, August 21, 2012 3:00 pm

During his IGC Show Keynote, Bordine drew upon his recent safari adventures, making the connection of how the experiences carry over to successful garden retailing.

Chicago - Doors opened this morning at Navy Pier to IGC Show attendees geared up for an exciting day of learning and buying. Upstairs, classrooms for the IGC Know2Grow Retail Conference started filling early for the day’s two-hour workshops.

Appearing at IGC for the first time, experiential retail expert Russell Brumfield introduced his track, “Using Scent to Sell and Compel,” with a look at how the strategic use of scent can influence garden center customers’ moods, perceptions, emotions and purchasing decisions. Down the hall, another speaker new to IGC, Rick Segel, demonstrated how preferred customer programs, events, educational offerings and coupon programs can help garden centers connect with today’s consumer. John Connel and Kevin Waters, tag-teaming with cutting-edge perspectives from the U.K., got the discussion going about what customers want to see more and less of in garden centers this coming spring.

As the workshops wound to a close, attendees made their way to the IGC Grand Ballroom for the morning’s keynote from IGC visionary Corey Bordine of Bordine’s, MI. With humor and candor, Bordine challenged the audience to confront the way they do business. He drew upon his recent safari adventures, making the connection of how these experiences can carry over to successful garden retailing. Bordine inspired the packed ballroom with his true passion for the garden center business. Right now, IGC buyers are taking advantage of show specials, buying on-site on the 5-acre trade show floor, which opened two hours earlier this year. Throngs of attendees streamed into the aisles when the doors opened at noon, and the traffic continues to be brisk into the New Vendor Zone, where 100-plus vendors new to the IGC market are writing orders.