Miracle-Gro, Tournament of Roses Sign Multi-Year Agreement

Miracle-Gro, Tournament of Roses Sign Multi-Year Agreement

Friday, October 5, 2012
Pasadena, CA - Scotts Miracle-Gro has signed a multi-year agreement with the Pasadena Tournament of Roses naming Miracle-Gro the Official Rose and Flower Care Partner for the event. The deal includes sponsorship, licensing and "Miracle-Gro Gardens" in community parks and garden refurbishments. As part of the sponsorship, Scotts will provide retailers with in-store marketing materials next season for its Miracle-Gro and Ortho Rose and Flower Care products, and the partnership will be featured in retail and online consumer promotions. In addition, Miracle-Gro will have a float in this January's Rose Parade, and the gardens at the Tournament House will note the use of Miracle-Gro and Ortho Rose and Flower Care products.